It’s still several months away, but I’m already counting down the days until Fashion’s Night Out on September 8. This year the annual event is going high tech by encouraging online retailers to participate.
With shopping websites joining in Anna Wintour’s response to the global recession, no doubt more fashion lovers will have their credit cards at the ready this year. The sites will create virtual events to engage their clientele and give anyone who doesn’t live near a Fashion’s Night Out the ability to join in the fun. And what’s more, those fashionistas can do it in their pajamas. I’m starting to wonder whether it’s worth braving the crowds!
Details are a bit thin on the ground at the moment, which only adds to the anticipation. One of the first sites to sign up is Polyvore, which will feature goodies from other participating e-tailers and bricks and mortar store websites. Who else would you like to see getting involved with Fashion’s Night Online?
Make sure you leave space on your credit card for some of the new Fashion’s Night Out goodies, including a tote bag, T-shirts, and baseball cap. 40% of the profits from these limited edition collectables will benefit the New York City AIDS Fund.
