It’s no surprise that celebrities are the best advertisements for fashion products. Of course, showcasing your items on an A-list star during awards season is easier said than done. Maybe the somewhat easier alternative is getting it on the small screen during primetime.
Elie Tahari has had its share of celebrity party sightings, but it seems to be making it even bigger on television. In recent episodes, more than a handful of Tahari outfits made their TV debut on popular shows like Desperate Housewives and fashion-conscious Ugly Betty.
It’s no surprise then that Tahari’s Aimee blouse popped up the other day on not one but two more highly-watched shows. Calista Flockhart was seen sporting the yellow top on Brothers & Sisters, and designer diva Blake Lively’s character Serena van der Woodsen wore the Aimee blouse on Gossip Girl.
Though I’m sure many faithful fans of Brothers & Sisters noticed and appreciated the pretty top on Flockhart, I have a feeling it was the appearance on the always fashion-forward Gossip Girl that caused the Aimee to fly off Tahari’s boutique shelves. After all, the show has been promoting designer clothing and accessories (like the Gucci Hysteria Python and Lady Dior Cannage) with success since the show’s inception.
This could be just the beginning of Tahari’s television love affair. Keep your eye out for some of their pieces on The Celebrity Apprentice. It’s rumored that self-proclaimed fashionistas Joan and Melissa Rivers recently bought a few items from the designer’s SoHo boutique for future episodes of the reality show.
[Source: WWD]
[Image: wanderlusting muse/Flickr]
