To celebrate the renewal of its contract with Coca-Cola, Ecoist has launched a brand new handbag collection. The eco-friendly purses are made from overrun and discontinued Coke bottle labels.
Since the partnership was formed in 2007, the pairing of Ecoist and Coca-Cola has saved more than a million bottle labels from entering American landfills. In addition, the collaboration has planted more than 5000 trees through its promise to plant one tree for every purse sold.
Each purse features labels hand cut, folded, woven, and sewn together by Peruvian artisans under Fair Trade practices.
“Our vision was to develop a line of environmentally friendly products, ones that inspire consumers to see normally discarded objects as new, beautiful, usable everyday things,” explained Kelli Sogar, Coke’s Global Business Development Manager for Licensing. “Continuing and expanding our partnership with Ecoist allows Coke’s global scale to truly impact upcycling in a meaningful, holistic way.”
The recycled purses selected retailers, Ecoist.com, and the World of Coca-Cola in Atlanta.
