Travel accessories label Tumi has joined forces with New York designer Dror Benshetrit for its new Dror for Tumi collection.
“In our desire to continuously innovate, we seek a partner with a shared design philosophy who also brings a fresh perspective,” explained Tumi’s chief executive officer Jerome Griffith. “Dror’s exceptional reputation for innovative, research-based designs that transform and adapt to users’ needs along with his impassioned vision made him a perfect fit to craft the next generation of Tumi bags.“
The Dror for Tumi line features 11 pieces including hard-shelled suitcases and soft business and travel bags. Familiar silhouettes including a backpack, a messenger bag, a convertible briefcase, and small and large cross-body bags are represented. Eight of the designs are also expandable or convertible for extra versatility.
The line sees Tumi and Dror revamping Tumi’s famous signature ballistic textile. The new woven fabric maintains the integrity and strength of the original, but has a new modern look with a brown and black color palette. Tumi’s recognizable leather patch also has a new look with a chic faceted design.
The Dror for Tumi range recently made its debut at the Salone del Mobile exhibition at Milan’s Museum of Science and Technology. It will be soon hit selected travel outlets including Tumi’s stores in Frankfurt, Copenhagen, South Africa, and Munich and retailers at Heathrow, Lisbon, and Venice airports.