There was only one moniker appropriate for Diesel’s 20, 000 square feet New York store. The massive flagship outlet is fittingly named Diesel Planet.
The brand’s Diesel and Diesel Black Gold collections will be shown over three floors. The label claims to offer more than 700 different denim styles and washes on every level. These famed casual fashions will sit alongside Diesel’s handbags, fragrances, intimates, footwear, and more.
The megastore is designed by Diesel’s creative team headed by Wilbert Das. He has used refurbished vintage wood, black steel, cast glass, and bronze to create the edgy space. Guests will also enjoy lounging on vintage furniture collected from around the globe. The contrasting textures follow an “opposites attract mentality.”
Diesel Planet features many unique services which are sure to draw crowds. Customers can have the waistbands of their denim purchases personalized with their name or initials using laser-etching technology. And there are apparently “magic mirrors” which ensure your derriere looks good from any angle! Where do I find one of those?
Other services include onsite tailoring, Wi-Fi, e-commerce portals, wireless cash stations, and a “Power Shopper” program.
“It’s the dream of each brand to open such an amazing store on Fifth Avenue! It represents one of the greatest goals for Diesel, the accomplishment of a 30-year dream as well as the beginning of a new adventure; this street is the most important shopping window of the world that gets me excited every time I come to New York” said Renzo Rosso, president of Diesel.
Diesel Planet is Diesel’s fourth flagship store in the United States, and its seventh outlet in New York. It joins other Diesel Planets in Milan, Tokyo, and Hong Kong. Diesel Planet New York is at 685 Fifth Avenue.
[Image Source: Beadwoman/Flickr]
