American designer Cynthia Rowley has teamed up with surf brand Roxy for a new fashion collection.
The line is set to include Rowley-inspired wetsuits, board shorts, T-shirts, dresses, swimwear, handbags and other accessories. This is Roxy’s first designer collaboration, but early indications are that it won’t be the last.
“Our mission at Roxy has always been to have one foot in the surf world and another foot in the fashion world,” said Randy Hild, executive vice president of marketing at Roxy.
It might seem like a strange pairing, but Cynthia says she loves nothing better than hitting the waves.
“My family and I surf a lot. Just about every weekend in the summer, we go to Montauk, and in the winter we go to the Dominican Republic for long weekends,” she explained. “I love that we have this family activity that we all really enjoy.”
The Cynthia Rowley for Roxy line will launch exclusively at Barneys New York and Paris’ Colette store in March, before being rolled out to Roxy stores and Cynthia Rowley boutiques worldwide. The surf brand may be mixing with the big names now, but it’s remaining committed to its affordable pricing policy. That’s definitely good news for budget-hunting beach bunnies!
