Is it just me or are handbag designers reaching new heights when it comes to crafting unique styles out of recycled materials? I mean, we’ve seen bags out of banana leaves, license plates, and now billboards.
Okay, so it’s not the very first time billboard materials have been used in handbag design, but it’s still worthy of a round of applause for environmentally-friendly creativity. It’s also not a new thing for L.A.-based design company Artecnica to be involved in sustainable production, but their new mini-collection of bags and attaché cases made from discarded advertising is quite impressive.
It was advertising giant TBWA who gave them the challenge to make something out of the old billboards destined to inhabit landfills, and Artecnica rose to the task beautifully. Fitting right in with their Design with a Conscience line, shoppers can choose between a mesh-like tote, perfect for days at the beach or maybe carrying around yoga gear, and a clutch-shaped cork case lined in billboard material.
The new line of eco-conscious handbags debuted at the New York International Gift Fair this week.
[Source: The Moment]
