Gucci is going green with the help of a Romanian college student. 24-year-old Laura Popviciu designed this stylish and sustainable Ever Manifesto Bamboo tote bag for a recent design competition. It’s easy to see why she was the victor, as this tote combines elegance and eco-friendly practices with more style than we usually see.
The bamboo handle has always been a Gucci trademark, but this one’s a bit smarter than the average. It attaches to the bag with nickel-free hardware, and it’s removable so you can secure it to other compatible handbags.
The tote’s body is made entirely from organic cotton. That soft fabric allows us to fold up the tote, origami style, when it’s in storage. This handbag’s minimalist style makes it appropriate for summer and winter use though, so I can’t imagine it’ll spend too much time packed away in a closet!
It seems that this is just the start of an illustrious design career for Popoviciu. She’s already been snapped up by Hermes, who quickly recognized her creative talent. I can’t imagine there are too many designers who land a role like that before they’ve even graduated!
The Ever Manifesto Bamboo store is available in limited numbers from Gucci stores in New York, Paris, Rome, and Tokyo, as well as Gucci’s website.
