Australia’s Coles supermarket chain has partnered up with the Cathy Freeman Foundation to create a contemporary new reusable shopping bag. The shopper features colorful artwork from Jimeka Richardson, an indigenous student living on Australia’s remote Palm Island.
Richardson says the vibrant pinks, greens, and blues she’s used in the pattern reflect the parts of her island home that she believes are the most special.
The teen’s involvement in the project is particularly important as a percentage of proceeds of the bag’s sale will benefit the Cathy Freeman Foundation, a charity which focuses on improving the lives of Palm Island’s youth. The Olympic gold medalist has a strong connection to the island after her mother and grandparents were born there.
Freeman said she’s excited about the release of the shopping bag and what it will do for her foundation, adding that she believes “all children deserve the same opportunities to learn, experience life, explore their talents, and fulfill their dreams.“
The limited edition shopping bags will be available soon for $3.99 from Coles supermarkets across Australia. Fifty cents from the sale of each shopper will directly benefit the Cathy Freeman Foundation.
[Source: Coles Magazine]
[Image Source: Cathy Freeman Foundation Facebook]
