Reed Krakoff is hardly a household name, but the Coach president and creative director may be about to step into the spotlight. Fashion Week Daily reports that Coach will develop a new brand around Mr. Krakoff.
The details are a little fuzzy at this point, but we know the names “Reed,” “Reed Krakoff,” and “RK” have all been registered with the United States Patent and Trademark office, along with a selection of custom logos.
It’s thought the trademark may be used for ready-to-wear fashions, leather goods, personal care products, or hotel and restaurant services. That’s a fairly diverse collection of ideas, so my guess is that no one really knows!
At this point Coach will only say that they always have new projects in development. Whatever it is, it’s bound to be exciting. Reed Krakoff has worked with Ralph Lauren and Tommy Hilifger, so I’m sure he’s learned a thing or two about building a personal brand.
