Mad Men goddess Christina Hendricks is following in the footsteps of Gisele Bundchen and Eva Longoria Parker as the latest face of London Fog. The flame-haired actress, who plays Joan Harris in the advertising drama series, will front the fashion house’s fall 2010 campaign.
“London Fog is a classic brand, which I love,” Hendricks told People magazine. “It also ties into Mad Men, we used London Fog in the show and this was a nice way to tie everything together.“
It seems the brand is just as fond of the Emmy-nominated actress, commenting that her own classic glamour helped her land the plum modeling role.
“Christina has a modern appeal but also harks back to a bygone era,” explained London Fog’s chief marketing officer, Dari Marder.
I love the vintage feel of these black and white advertisements, which were photographed by Nino Muñoz. And what a delight to see Christina Hendricks’ womanly figure draped in the new season lines, rather than a stick-thin model!
The new London Fog ads will hit fashion and lifestyle magazines and billboards in October. Are you looking forward to seeing them on the streets?
