Gucci has always been vigilant to crack down on counterfeiting and trademark infringement, but now they’re taking a new angle on brand protection. This time, however, they aren’t fighting the fight alone.
Legendary auction house Christie’s is teaming up with the luxury brand to provide a “trusted venue for transactions of vintage Gucci items,” according to Gucci’s chief executive Patrizio di Marco who was quoted in a recent New York Times article. By the end of this year, Christie’s will have a section on their website solely dedicated to helping appraisals of vintage Gucci goods.
The “Gucci Collector” section of the site will allow users to upload images of their items, which will then be evaluated and appraised by a bonafide Gucci archivist.
“I feel it is a noble, appropriate and modern way to provide access to original Gucci vintage products to a relevant and well-targeted audience,” said Mr. di Marco.
[Source: NY Times]
