Christian Dior is increasing its online presence with the launch of its new internet-based magazine, appropriately titled DiorMag.
Each issue will feature eight articles, a number which coincides with the original designer’s luckiest digit. These pieces will detail Christian Dior’s history and look forward to the future and its latest products. The full capabilities of the internet will be exploited with features including video footage and share-ready images. It will also host Christian Dior’s first ever live streamed fashion show, which will beam into homes everywhere tomorrow.
Christian Dior has hired a fulltime editor-in-chief to collaborate with the company’s communications department on DiorMag. However with the first issue now online, it’s interesting that this editor-in-chief’s identity has been suppressed. That mystery will no doubt intrigue DiorMag’s readers. There’s less mystery surrounding the involvement of blogger Susie Bubble, who will comment about the streaming fashion show on Twitter during the event.
Christian Dior says it hopes its DiorMag and its associated online ventures will give its fans an insider’s look at their favourite fashion house. Are you excited to see Dior embracing new technology? And is the online fun enough to distract you from that still burning question of who’ll replace John Galliano?
