We’re all starting to tire of Christian’s Dior’s reluctance to name a successor for disgraced former creative director John Galliano, but it seems their silence is paying off on the sales front.
When Galliano was shown the door after his anti-Semitic comments I wondered what sort of hit the fashion firm would take. However in the last quarter the company more than doubled its profits. It made a whopping $118.4 million buoyed by booming in-store sales, which were up by 28%.
This is no rapid turnaround either. The fashion house has been steadily growing ever since Galliano was axed. It gained a larger market share and increased its sales in the first half of 2011, and posted an even larger revenue boost after the year’s third quarter.
More than a year has passed since Galliano’s very public fall from grace. All the bad press from that black spot has died down. The media barely batted an eye when Bill Gaytten’s first ready-to-wear collection hit stores.
Clearly the status quo is working for Christian Dior, so I wouldn’t be surprised if the label continues to drag its feet. Perhaps it will even officially give Gaytten that coveted creative director job. You can’t argue with the numbers!
[Source: Fashionista]
[Image Source: Cocodoko/Wikipedia Commons]
