Tory isn’t the only Burch that knows a thing or two about design. Her ex-husband Chris is preparing to make his own mark on the fashion industry with the launch of his lifestyle label, C. Wonder.
Most lifestyle brands start small before building the collection up, but not C. Wonder. It’s assaulting us with a comprehensive range featuring apparel, homewares, handbags, sunglasses, footwear, and even bicycles and mopeds. The items will be vividly colored and emblazoned with bold signature prints.
I’d be concerned about Chris Burch’s ambitious undertaking if I didn’t know more about his history. Burch is far from a newcomer to the world of fashion and style. He played a pivotal role in building Tory Burch’s empire, and he still holds a position on the company’s board of directors.
C. Wonder will open a flagship store in Soho by the end of the month, and we can expect other outlets to follow quickly. The 5100-square-foot space sounds impressive, but you probably need that much room to house such an exhaustive line.
C. Wonder is just one of Chris Burch’s current projects. He’s also involved in the launch of the Monika Chiang lifestyle brand, an office line called Poppin, and an apparel collection developed with PR guru Kelly Cutrone.
I’m not sure whether Chris Burch will ever completely step out of the shadow of his famous ex-wife, but he’s certainly going about it the right way.
