Chipotle Mexican Grill is celebrating Earth Day on April 22 with the release of a new Chipotle branded repurposed billboard lunch bag. The bags are designed by eco brand Loomstate and created locally by Denver’s Billboard Ecology Partners.
Each lunch bag is carefully crafted from old Chipotle billboards, a material which is as durable as it is green. Every 20, 000 bags sold saves around 78, 000 square feet of billboard vinyl, enough to cover around 2.7 Olympic swimming pools.
By sourcing the billboards bound for landfill, Chipotle makes its new bags with less energy than typical recycling methods. It’s part of the fast food chain’s ongoing efforts to make more sustainable business choices.
Chipotle is making their new bags even more appealing, with the promise of a free burrito, bowl, salad, or order of tacos with every purchase made before April 14. The complimentary meal deals are printed on eco-friendly cards made from stone paper. This unique paper is made from limestone sourced from construction sites, so no trees were harmed in its production.
Chipotle will also donate a percentage of money raised from the bags’ sales to the Chipotle Cultivate Foundation. Since its inception last August, this charitable group has funded sustainable agriculture, family farming, and culinary education initiatives.
The Chipotle lunch bags are available exclusively through the Mexican restaurant’s online store. Supplies are limited, so you’ll need to order quickly to score your free meal and do your bit for the planet.
