Karl Lagerfeld has added another feather to his cap, adding filmmaker to his already impressive list of credentials. The indomitable Mr. L is behind this new short film to promote Chanel, called Window World.
Models Magdalena Frackowiak, Barbara Dvorakova, and Baptiste Giabiconi star as real life mannequins alongside a swag of creepy store dummies. There’s some kind of mannequin love story, which is nowhere near as charming as the Andrew McCarthy film of the 80s. But this isn’t the kind of movie designed to send hearts racing; we all know it’s simply a way to move products.
We’ve seen more designers creating these kind of avante garde short films of late, from Christian Dior’s Lady Dior series to Proenza Schouler’s recent eerie PS1 advertisement. They seem a bit pretentious to me, but they’re also an interesting way to promote your products. What do you think of the short films our favorite designers are producing?
