Campari has teamed up with accessories label Bric’s for a new limited edition range of suitcases and handbags. The colorful fashion goods were created to mark the 150th anniversary of the alcoholic aperitif.
This is the alcoholic company’s first foray into the world of fashion accessories, and looking at the results I’m hoping it won’t be the last. The vibrant creations were inspired by the late Bruno Munari’s artwork Manifesto Campari.
The label commissioned the piece way back in 1964 to mark the opening of the Milan underground. All the trains bore the colorful print, while the stations were plastered with Campari lettering. I’m impressed by how fresh the design looks so many decades later, and that Campari’s managing to get some extra value from those original advertising dollars.
The collection is quite exhaustive, with a laptop bag, cosmetics case, credit card holder, key ring, notebook holder, and small purse appearing alongside the tote, suitcase, and cabin bag pictured. They’re all emblazoned with Munari’s bright red logo print and made from PVC with leather detailing.
The collection is available at the stores you’d usually find Bric’s luggage, major European airports, and the Campari gift shop at the label’s Sesto San Giovanni headquarters. International shoppers can also purchase the new Campari accessories through the Bric’s website.
