Bueno of California is promising to take Treesje to the next label after taking ownership of the accessories label.
Bueno of California owner Joseph Pagliaro says the firm has “tremendous potential in the global marketplace.” He hopes the financial, sourcing, and operational support his firm can provide will help the label realize its true potential.
Treesje designers Laura Durrah and Sheila Nazarian also seem excited by what the future holds. The pair said they “knew instantly” that Pagliaro was the right man to guide the company from a relatively small accessories label to a more comprehensive lifestyle brand.
Treesje has done amazing things in its six-year history, including becoming a celebrity favorite, making a splash at the globe’s fashion weeks, and making appearances in television shows from Gossip Girl to Keeping Up With the Kardashians. In some ways it’s hard to believe that it could get bigger, but with all parties so enthusiastic about what the future will bring it seems that it will.
The label is already starting to grow, with a belt line set to hit stores next fall. We can expect many more new product announcements throughout 2012. What new items would you like to see added to Treesje’s range?
