Iconic American label Brooks Brothers will make its small screen debut with an appearance on shopping network ShopNBC later this month. The hour-long program, which will screen first on November 18, will feature Brooks Brothers’ leather purses, silk scarves, cashmere wraps, and jewelry.
Lou Amendola, the chief merchandising officer at Brooks Brothers, said his firm was “excited” to partner with ShopNBC. He continued that presenting its products on television is a “unique and modern way” to reach existing fans of the brand as well as women who may discover Brooks Brothers for the first time.
It’s hard to believe that anyone is discovering Brooks Brothers after 190 years in the business, but it’s true that seeing the accessories on the television may pay dividends for the brand. While everyone is aware of the label, many women may not know how its latest goodies look, or even what kinds of accessories the company offers.
Annette Repasch, ShopNBC’s chief merchandising officer, is also enthusiastic about her network’s association with Brooks Brothers. She said that the label’s addition to the ShopNBC fashion stable will provide viewers with “classic wardrobe staples that fit” their lifestyles.
Will you tune in to see Brooks Brothers television debut?
