Britney Spears must be in vogue again, because she’s just been picked up as the face of Candie’s. Sure, it’s not exactly Louis Vuitton or Prada, but the junior fashion line sold exclusively at Kohl’s seems like a good fit for this comeback queen.
The collection includes cute clutches and day bags, apparel, shoes, swimwear, intimates, and even fragrances for girls four to 16 years. The former princess of pop is a lot older than that, but the colorful accessories and fashion looks are sure to strike a chord with her tween admirers.
“There is a perfect synergy between our Candie’s girls and Britney’s fan base, and to be able to partner with her during such a monumental time in her career is very exciting for the brand,” said Dari Mardier, the label’s chief marketing officer.
We’ll see Brits in the brand’s print, television, and in-store advertisements, and she’s set to wear the gear in an upcoming music video. If only Britney can keep the crazy in check this could be a great move for her and Candie’s.
[Image Source: Viernest/Flickr]
