Sir Philip Green has announced his British fashion store chains Topshop and Topman will open in New York City on April 2. Supermodel and Topshop designer Kate Moss will be a guest of honor at the launch.
The $20 million store will span 30, 000 square feet over three floors in the Broadway shopping mecca. Designed by british architects Daziel Powell, it’s set to feature floor to ceiling display windows filled with mannequins on every level, futuristic lighting, and a DJ booth suspended over the heads of shoppers.
The store will sell ready-to-wear fashions, handbags, and accessories from Topshops most popular ranges include the Kate Moss collections, Unique, and designer capsule lines. Sir Philip Green also hopes to work with Diane von Furstenberg and Anna Wintour to showcase upcoming American designers.
While Sir Philip Green acknowledges that the financial crisis makes opening a store of this scale more challenging, he insists that “it’s not Armageddon. We’re going to have to work harder, but we’re well set-up, in spite of the market.”
The New York location is the first Topshop store in the United States. Outlets in Miami, Los Angeles, Las Vegas and Boston should open over the next few years.
Watch the video above to see the highlights of yesterday’s press conference with Sir Philip Green!
