Joseph Ettedgui, British fashion pioneer and the founder of the retail store Joseph, has passed away at the age of 71 after a long battle with cancer.
“We were the three musketeers,” Joseph’s brother Maurice told Women’s Wear Daily of the bond between himself, Joseph, and their brother Franklin. “We worked together all our lives. I’ll remember Joseph for his kindness, his generosity, and his vision. He could see things before anyone else. He was a remarkable man.“
Joseph espoused a simple fashion philosophy, once commenting that “An entire wardrobe can’t be made up of only designer clothes. People need good trousers and good shirts that they wear all the time.”
Joseph sold his majority share in the fashionable retail chain in 1999, but continues to be remembered as one of Britain’s greatest style icons. He is survived by his two brothers, wife Isabel and three children, Gigi, Peter, and Paul.
