Bollydoll, the Bollywood inspired fashion house created by Indian singer and fashion designer Amrita Sen, has teamed up with Accessory Network for a colorful new accessories line.
The accessories feature Bollydoll’s key characters, Bolly and Sheena. The princesses live in a magical world with teal turtles, playful cows, smiling suns and moons, and of course, dancing dolls.
The range will make its debut in February next year. Accessory Network’s Yak Pak brand will help Bollydoll release the handbags through Shop NBC. The collaborative bag line features tote and cross-body purses, hobos with drawstring closures, small pouches, and cosmetics cases in eight different patterns. The capsule collection is affordable with prices ranging from $20 to $89.
Yak Pak founder Stephen Holt said the partnership has been “an exciting way to associate the Yak Pak brand with not only a successful musician but also a fine artist who is helping to make Indian inspired fashion a mainstream trend in the US market.“
Later in 2012 scarves will join the handbags on the market. It’s believed these will be produced in conjunction with one of Accessory Network’s other labels. Amrita Sen will release 20 different prints in square and rectangular shapes. The square scarves are the most affordable option at $98; you’ll pay $125 for the oblong designs.
Tribal designs have dominated fashion for some time, so why not Indian ones? Do you think American audiences will embrace the Bollydoll bags?
