Swiss label Blembal has used steel to make the purses from its latest handbag line tougher than the average.
The use of high-grade chromium steel manufactured in Switzerland doesn’t just make Blembal bags strong. The label also uses the metal to create an amazing optical illusion. The light shines through the angled steel to create a dazzling visual effect. The steel is complemented by leather created in the famous German workshop, Apolda.
Blembal is an offshoot of Blechemballagenfabrik AG, a third-generation metal and packaging firm which has been a leader in Swiss industry for the last 70 years. I’ve never heard of such a masculine company diversifying into the fashion industry, but the results speak for themselves. Maybe more companies should be thinking laterally and using their products for fashion like this.
Blembel bags cost around €1000, and are available from selected European boutiques. The label is currently searching for an American distributor, as it has plans to release its bags in the States next year. American pricing hasn’t been determined yet, but considering the European prices, plus the cost of shipping, I’d start saving for these bags now!
Are you looking forward to Blembel’s entry into the American market?
