Bergdorf Goodman and Fendi are encouraging us to get out our crayons with their Fendi Frenzy: Color Challenge competition.
The contest challenges us to create our own vibrant scheme for the famously colorful Fendi 2Bag tote. The 2Bag takes color-blocking to new heights, with different colors on its base, body, handle, and tag. By placing fans in the designer’s chair, Fendi hopes to add another striking color combo to the mix.
The competition kicks off today, so get your thinking caps on. You’ll find a plain template on Bergdorf Goodman’s blog. You’ve got until Wednesday April 20 to submit your customized design through the Bergdorf Goodman Facebook page. The high-end department store’s Facebook fans will vote on their favorite submissions until April 29. The five most popular color combinations will then be placed in the hands of the Fendi design team who’ll choose the eventual winner.
That winner is in for a real treat. Their design will become Bergdorf Goodman’s exclusive fall 2011 2Bag, and the winner will receive one on the house. So start coloring people!
