I didn’t know Michael Kors was such a supporter of Broadway, but I guess I could’ve taken a hint from his fall/winter 2009 advertising campaign that brings his impeccable fashion to the famous NYC district.
I first saw this particular ad as I was flipping through one of my recent fashion magazines. I’ll admit that I didn’t put together the fact that the model was standing in a crowd on Broadway. Although some of the other shots from the campaign are a little more indicative of the location, this one just kind of looks like a movie premiere or other paparazzi favorite spot.
It doesn’t really matter to me where the model is, though, since the fashion stands out the most anyway. The model Carmen Kass cuts quite a figure in her Michael Kors sheath with large shades and roomy tote bag. The campaign was photographed by Mario Testino, whose resume also includes ads for Versace, Salvatore Ferragamo, and the recent Burberry ads with Emma Watson.
All in all, I think these Michael Kor ads do a great job at showing off the designer’s goods. I wouldn’t call it the most creative concept I’ve seen this fall, but it’s classy and sophisticated. I can’t think of a better way to describe the designer himself.
