Baggallini bags, or baggs as the Portland label likes to call them, pride themselves on practicality. However their styling has always left a bit to be desired. However the accessories company is looking to change its image, and its enlisted American Rebel Public Relations to help with the revamp.
Baggallini’s new motto is “Order is Beautiful,” a slogan which reminds us we’ll see functional features we love from the label delivered with a bit more fashion-forward flair. The new bags feature leather trim in selected models, and fun new jewel tones including amber, emerald, garnet, and auburn.
Baggallini’s senior manager of marketing, Rachel Iannarino, promises this will be “a great year” for her company.
“We are excited to get the message out about our new fashion-forward designs as style coupled with function has become increasingly important to our handbag customer.“
It seems American Rebel Public Relations is just as keen to help Baggallini spread the word.
“We are thrilled to be working with Baggallini,” explained the company’s chief executive officer Chris Detert. “Getting to see the redesign of the brand over the past few months has been very inspiring. Between Baggallini’s amazing new aesthetic and our relationships within the fashion and Hollywood communities, we are certain that we can help elevate Baggallini to a whole new level.“
The new Baggallini bags will hit stores in the middle of the year. Are you excited to see the brand taking stylish new steps forward?
[Source: PR.com]
[Image Source: Baggallini website]
