Online designer handbag library Bag Borrow or Steal might have changed its name to Avelle a few years ago, but I never really got the hang of the new moniker. Like so many of its loyal fans, I simply continued to call the site by its original title. Avelle was just so hoity toity, and no one ever knew the site I was referring to unless I explained. Thankfully the website’s creators have finally realized this dilemma, and returned to the tried and true. And not a moment too soon!
Bag Borrow or Steal chief executive officer Russ Blain said his company felt it had outgrown its name, but it recently realized that “fashionistas and customers never stopped calling us Bag Borrow or Steal.” That inspired the firm to revert to the original title.
Part of me wonders why Bag Borrow or Steal didn’t do it sooner, but the announcement does coincide nicely with news that the website has just secured $4 million worth of funding. This cash windfall will help the site buy more of the luxury designer handbags that its clients rent, or rent-to-own.
It never really went away, but are you happy to see the return of Bag Borrow or Steal?
[Source: The Examiner]
[Image Source: Coupon Chief]
