Avril Lavigne will offer JustFabulous members early access to her new Abby Dawn collection through a brand new deal.
Members of the VIP program can buy Lavigne’s new handbags and shoes before anyone else, and at special discounted prices. It sounds like a pretty sweet deal to me!
The pre-sale will feature 12 pairs of shoes and five bags from the Abby Dawn range handpicked by Lavigne herself, including a few items that are exclusive to JustFabulous. The skull and bone decorated flats, studded totes, and combat boots reflect Lavigne’s own punk rock image. Luxury lovers may be disappointed by the animal-friendly materials, but considering Lavigne is a vegan the design choice makes a lot of sense.
This is JustFabulous’ second brand partnership, following the release of Iron Fist goodies last July, and it seems there may be more to come.
“We love bringing our members something a little fun and unexpected by offering special collections that are different from our traditional style,” explained JustFabulous’ president and creative director, Kimora Lee Simmons.
To coincide with the launch, JustFabulous is encouraging fans to upload photographs of their best rock star looks to the JustFabulous Facebook page. The fiercest entrant will win a trip to Los Angeles to see Avril Lavigne perform, including a meet-and-greet with the star. Entries close on February 21.
If you want to get Avril Lavigne’s new accessories first I’d sign up quickly as the Abby Dawn collection will hit JustFabulous in early spring.
[Image Source: Robin Wong/Wikipedia Commons]
