Well, the expensive and ostentatious community projects just keep coming. Possibly in attempt to upstage Prada’s $10 million Transformer structure, Louis Vuitton has revealed something even more conspicuous.
The luxury brand has teamed with American artist Richard Prince for a new installation at the Hong Kong Museum of Art. As crazy as it sounds, the museum has been wrapped entirely in “enlarged replicas of pulp fiction novel covers.” It’s a familiar pairing since Prince previously worked with Marc Jacobs for the Big City After Dark and Monogram Joke Louis Vuitton handbag lines.
Inside the museum, however, the spotlight is on the fashion label with a soon-to-be-unveiled exhibit entitled “Louis Vuitton: A Passion for Creation”, which will run from May 22 to August 9. Click here to see photos of the flashy Hong Kong building.
[Source: WWD]
[Image: mikeleeorg/Flickr]
