Alice Dellal’s appointment as the new face of Chanel raised a few eyebrows, but the advertisements for the fashion house’s Boy collection should silence the critics. On paper the edgy young heavy metal drummer seems incongruous with Chanel’s classic style, but Karl Lagerfeld’s latest muse manages to add just the right amount of attitude to the campaign.
Kagerfeld himself shot the images on location at a lavish French chateau. Dellal pairs classic Chanel tweed and pearls with her Boy bag. The accessory is a bit more modern than the average Chanel purse, with its metallic alligator finish, heavy chains, and masculine box shape. The Boy acts as a bit of a bridge between the classic Chanel elements and Dellal’s ripped stockings and nose ring.
A Chanel spokesperson declared “Alice Dellal represents the perfect incarnation of all that is unique about the Boy Chanel handbag collection, which strives [to be] far from conformist notions of femininity.“
Looking at the finished advertisements, it’s hard to argue with that summation. Dellal’s punk rock vibe has brought this heritage brand into the 21st century, and it probably won’t do her career any harm either.
What do you think of Alice Dellal as a Chanel model?
