Alexander McQueen’s website has received a slick new makeover. As the British brand forges ahead without its late namesake, a brand new look makes a lot of sense.
But the website redesign is about more than mere aesthetics. There are several new features to excite fashion fans. There’s now a separate scarf boutique, which offers exclusive colorways of the label’s iconic skull scarf. It also brings together the signature Alexander McQueen line and the diffusion brand McQ, so customers can shop for both brands in the one convenient location. And it’s great news for fashion fans in the European Union, as Alexander McQueen’s extended its e-commerce capabilities to European customers.
I particularly like the nifty My McQueen feature, which allows registered users to save their favourite runway images, advertisements, and products in one convenient location. It’s like creating the ultimate style wish list!
And I’m also happy to see Alexander McQueen isn’t resting on its laurels. What’s on the website now is exciting, but it’s just the beginning. Amongst new features in the works are video archives and photo galleries of all Alexander McQueen catwalk shows. Something tells me you could get sucked in to those video archives very easily!
What do you think of AlexanderMcQueen.com’s brand new look?
