In a sign of its continued growth with Sarah Burton at the helm, Alexander McQueen has announced it will open its first store in China. The esteemed British fashion house will open a flagship boutique in Beijing in late October or November of this year.
Many of us were uncertain how Alexander McQueen would fare after the death of its namesake creative director in February of 2010. But the fashion firm has thrived under the direction of McQueen’s former right-hand woman Sarah Burton. Designing the wedding dress for the Duchess of Cambridge Kate Middleton didn’t hurt matters either.
The opening isn’t only Alexander McQueen’s first foray into the Chinese market, but also a first for its parent company PPR. The firm’s chief executive and chairman Francois-Henri Pinault said that McQueen’s death and Sarah Burton’s appointment as chief designer “changed the scale of Alexander McQueen’s potential.” Her vision has helped the label reach more people, and opening more stores to capitalize on that interest is the next logical step. China’s insatiable appetite for luxury makes it a perfect location for an Alexander McQueen outlet.
It won’t be PPR’s last store in China though. Another PPR fashion label Stella McCartney plans to open a Chinese outlet in the next 12 to 15 months.
[Source: Vogue UK]
[Image Source: Damian Cugley/Wikipedia Commons]
