Inspired by the way medieval alchemists turned lead to gold, the modern eco-warriors at Alchemy Goods transform trash into accessories to treasure.
The label’s bags are made from blown-out inner tire tubes, unused seatbelts, and old advertising banners. A small number in the upper right corner tells you what percentage of the accessory is crafted from upcycled material. This sort of disclosure makes a real change from so many labels who claim they’re attempting to go green.
The company started small when its creator Eli Reich’s messenger bag was stolen. Unable to find the perfect replacement, he set about making his own using nothing more from discarded inner tubes and a sewing machine. Soon his friends wanted their own, and word spread until Alchemy Goods was born.
Purchasing your own Alchemy Goods handbag is the most obvious way to support the label, but there’s a little more that you can do. All REI stores, many Trek outlets, and the majority of Seattle bike shops participate in Alchemy Goods recycling program. Just drop your old inner tubes into your nearest store and they’ll do the rest.
Alchemy Goods stands by their products and happily repairs any manufacturing defects for free for the life of the bag. They’ll even fix your bag for a small fee if you’ve caused the damage. It’s that sort of aftermarket service that helps Alchemy Goods stand out amongst the green fashion labels.
