Italian fashion house Valextra has teamed up with South Korean actress Ko So Young for a limited edition purse. The Valextra for So Young handbag is a reworking of Valextra's iconic S Series design, with an injection of Asian flair.
This isn't the first time Valextra has joined forces with a prominent actress. You might remember the label teaming up with Katie Holmes last year. However Katie Holmes had a proven track record as a designer, and an international profile. In contrast Ko So Young is largely unknown outside of her home continent, so the pairing seems a little riskier. However Valextra chief executive officer Emanuele Carminati Moline says he's confident of the collaboration's success.
"Ko So Young is an actress that has mysterious charms. Also, her beauty and elegance that cannot be imitated provided an important inspiration for me," he explained. "I am honored to put her perfect beauty into a Valextra bag."
The Valextra for So Young purse will be available exclusively at Valextra's flagship stores in Seoul, Tokyo, and Milan. No prices have been announced and without details of the materials involved, it's hard to speculate. However Valextra bags never come cheaply, especially when they're limited edition pieces. I suggest you get saving if you want to snap one up!
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