On November 25 Chanel will open the doors to its first boutique in Shanghai.
Architect Peter Marino designed the store in the image of Coco Chanel's Parisian apartment. The European influence is a fitting one, with Shanghai often described as "the Paris of the East." The residential feel is enhanced by hand-picked artworks and antiques. Amongst the pieces are original works commissioned by French artist Jean-Michael Othoniel.
Rather than jostling elbows with other eager customers, customers can sit on sofas and have items they’re interested in brought to them. The approach aims to create a different, more elegant, shopping experience for Chanel lovers.
"The result is comfort, quiet elegance, timelessness. The chic of Chanel," explained Peter Marino.
Just as he did in Melbourne, Australia, Karl Lagerfeld has designed a handful of products available exclusively at the Shanghai store. These include a quilted flap handbag with an inside signature "Shanghai Karl Lagerfeld," sling-back heels with a metallic CC logo, a tweed jacket, and a gold-trimmed skirt.
The Shanghai boutique is located in the newly-opened The Peninsula Hotel.
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