Selfridges Releases Limited Edition Eco-Friendly Bottletop Bags for Charity

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British retail giant Selfridges has teamed up with UK charity Bottletop to offer eco-friendly handbags that give back.
As their name suggests, Bottletop bags are crafted from recycled bottle-tops rescued from waste and crocheted together by communities in need.

The brand’s creator Cameron Saul should know a thing or two about handbags, as his father Roger Saul founded Mulberry. In fact, Roger and the Mulberry design house helped the first Bottletop bags become best sellers.

I wanted Bottletop to be a cool brand. We’d sell sexy, high-quality products with a feel good factor, not things people brought because they felt they had to,” said Saul.

The limited edition Selfridges collection features five styles: the Luciana and Comprido clutches, the Paris and Bellani shoulder bags, and the Claudio luggage bag.

Money from the brand’s sales helps to support local programs in third-world countries and empower young people by providing education and jobs. This is one of the first green labels championed by Selfridges, and hopefully it won’t be the last.

[Image Source: Bottletop]

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