Sasha Pivovarova Wears Designer Paper Shopping Bags in New ‘W’ Magazine Editorial

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I expected to see a few bags in this new Sasha Pivovarova editorial, but I certainly didn’t expect her to be wearing them … at least not on her body instead of her shoulder.

Who knew that paper bags could be so chic? Well, maybe chic isn’t the right word, but W Magazine was definitely aiming for eye-catching when they concocted this bit of fashion photography. Sasha P’s version of the “urban waif” for the Paper Bag Princess editorial is anything but festive, though.

Wearing torn and crinkled paper shopping bags from top designers and loitering in back alleys, the model might be channeling the truant look but doesn’t quite make it there while draped in luxury goods. The paper bags, which are crafted into dresses, hats, and skirts for the shots, take a back seat to Armani and Dior clothes and accessories.

I’m not sure what kind of statement is supposed to be made here, but I suppose we’re just meant to appreciate the beauty of the photography and the designer merchandise on display. One can only wish to have the goods in one of their very own paper bags straight from the store.

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