It’s another fashion success story despite the industry’s suffering financial situation. Project Runway ingenue Christian Siriano has doubled his sales since last year and even got several more retail stores to carry his creations.
My guess is that his line of affordable but fierce handbags and shoes for Payless helped boost his popularity, not to mention a budget-friendly image. If a newer designer can get a good name with shoppers, though, they’re bound to see an increase.
“The good thing about my company is it’s really small and it’s growing, and we didn’t have to lay off a bunch of employees because I don’t have a bunch of employees,” he explained. “It’s crazy to think. You’re like, ‘Oh my God, you doubled sales in this economy?!’ But because last season was my first real season, my sales were small because I was so new. We had a handful of really good stores, and now this season we have ten great new stores.“
Not bad for someone who was merely an intern for Alexander McQueen in the past. It’s nice to hear that there’s hope for the fashion future of up-and-coming designers in this economy. Good news for Christian Siriano. Now we just have to cross our fingers for the other creative souls.
[Source: NY Mag]
[Image source: feastoffools/Flickr]
