Proenza Schouler looks to conquer the Big Apple with the opening of its new New York City boutique.
The involvement of new investors, led by Theory chief executive officer Andrew Rosen, has helped the American company grow. That means expanding its cache of retail stores and its product line. The forthcoming boutique on New York's swanky Madison Avenue promises to be the first of many opening in the near future.
Construction of Proenza Schouler's new New York flagship store commenced recently, and it's expected to be completed for a grand opening later this year. Company co-founder Lazaro Hernandez says it's a step in the right direction for the brand, as he's always struggled to see "watered-down" versions of his collections in boutiques and department stores.
"With our own store, we'll have the opportunity to show our whole expression of the brand," he explained.
Online business continues to be important for the brand too. It's just revamped its website to include more versions of its famous PS1 satchel, including a Hawaiian print alternative and some fetching neon hues. Proenza Schouler also promises denim items including jeans will hit stores this July. With prices ranging from $255 to $295 the jeans aren't cheap, but with Proenza Schouler promising clean, timeless designs they might be worth the splurge.
Are you excited to hear of Proenza Schouler's latest developments?
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