Prada Releases Retrospective Book Commemorating Three Decades of Fashion and Innovation

Posted on: Nov 16

It's done fashion, architecture, art, and cinema. Now European design giant Prada will turn its hand to the printed page.

The stylish handbag brand is set to release retrospective coffee table book looking back at its 30 years of design innovation. Simply titled Prada (what else?), this is no light read at a monster 706 pages. I suppose the label has achieved a lot over the last three decades, but I hate to think how heavy this tome will be. It definitely doesn't sound like something to pack in your suitcase for your Christmas vacation!

"For Prada, fashion, luxury and style go beyond producing an infinity of clothes and shoes, so the book wants to illustrate the various aspects through which Prada expresses itself," explained Patrizio Bertelli, chief executive officer of the Prada Group.

The book, published by Prada Progetto Arte, will soon hit Prada flagships stores around the world, selected bookstores, and Prada.com. Considering its monster size, the compendium is remarkably good value at 100 Euros.

[Source: WWD]