Models Dance for Longchamp | Coca Rocha Stars in Oh! My Bag! Advertising Video

Posted on: Mar 9

Longchamp has taken a leaf out of Lanvin's playbook for its latest video advertising campaign.

This video, entitled Oh! My Bag! has the same kind of playful charm we saw in Lanvin's Pittbull soundtracked commercial. It seems Longchamp took note when Alber Elbaz showed us few things are as funny as dancing models. Canadian beauty Coca Rocha manages to keep pace with former ballerina Liisa Winkler and professional dancer Alexia Level. No doubt all the Irish dance training she did in her youth came in handy!

Acclaimed dancer and choreographer Bianca Li directed the video, which sees the trio skipping, high-kicking, and twirling about the streets of Manhattan, clearly excited that they're all carrying boldly colored Longchamp bags. I must admit to feeling thrilled when I've spotted someone holding a similar carryall, but the experience has never inspired me to bust a move!

This video sees Longchamp looking more youthful than it has in ages. I only wish the models hadn't been so careless with their designer bags at the video's close! Handbag sins aside, it's so refreshing to see the French brand letting its hair down and really cutting loose. What do you think of its latest marketing ploy?

[Source: Fashionista]

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