Miu Miu Goes Minimal for Fall/Winter Ad Campaign | Puts Spotlight on Products

Posted on: Jul 21

Here's surprising twist for a Miu Miu ad campaign: there are no celebrities involved. I'm a little shocked, to by quite honest.

Considering that the label has previously pulled in the likes of Katie Holmes, Kirsten Dunst, and Lindsay Lohan, it's quite unexpected to see Prada's little sister showcasing actual career models in their ads. However, they have indeed chosen models to flaunt their latest fall/winter items.

Don't look for Kate Moss or Natalia Vodianova in these ads, however. The fresh faces of the autumn 09 campaign include Hannah Holman, Mimmi Söderström, and Ilda Lundqvist.

Fashion photographers Mert Alas and Marcus Piggott went with a minimalist design for Miu Miu. Without tabloid-heavy celebs and with a very muted color palette, these ads really highlight the exquisite textures of Miu Miu's fall/winter collection. Just check out that tweed coat and gorgeous studded handbag.

[Source: Pipeline/Refinery 29]

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