H&M has recruited Matthew Williamson for its latest designer collaboration. The Swedish fashion retailer will release a women’s Williamson collection on April 23, with a men’s and women’s summer line scheduled for mid-May.
The British designer is known for his vivid prints and Indian influenced style. His colorful collections are favorites of celebrity style icons Gwyneth Paltrow and Keira Knightley.
“Matthew has such a good eye and a way for working with prints that he mixes up in a new way. When he combines these things, you get a very contemporary London look,” H&M creative adviser Margareta van den Bosch said in a statement.
Matthew Williamson is also excited about pairing with the fashion store.
“I am thrilled that my creations for H&M will be accessible to and hopefully enjoyed by so many people around the world,” he said.
H&M has a long history of collaborating with fashion designers including Stella McCartney, Chanel’s Karl Lagerfeld, and most recently, Comme des Garcons’ founder Rei Kawakubo.
[Source: International Herald Tribune and FabSugar]
[Image Source: KnOizKi/Flickr]
