Matt & Nat's stylish vegan handbags are enough to whip women into a frenzy. Just watch this video if you don't believe me!

This footage was captured at the brand's annual Bag Throwing, a brilliant and altruistic publicity stunt to celebrate their yearly sample sale. Matt & Nat designer Inder Bedi dropped plenty of purses down to the fashion-conscious women crowding below the brand's Montreal offices.

The scenes are a little bit chaotic, but I can't say I blame these bagistas one bit. With everyone feeling the credit crunch, the promise of free handbags is a little hard to resist. In fact, I'm surprised at how well behaved the women are. I thought for sure I'd see a little eye-gouging and hair-pulling! Do you think perhaps those kinds of shenanigans were edited out of the final clip?

If you missed out this year, don't sweat it. Matt & Nat's bag throwing event will be back in 2010!

Matt & Nat Handbags on eBay

MATT NAT DESIGNER VEGAN ECO FRIENDLY HANDBAG US $70.00   Auction Ends: 20h 53m Make it yours...

Matt Nat Shoulder Handbag Hobo Style Pewter with Zip pockets on exterior US $100.00   Auction Ends: 22h 23m Make it yours...

VEGAN MATT NAT MONTREAL X Long SHOULDER BAG HANDBAG IN CHESTNUT US $19.99   Auction Ends: 1d 2h 59m Make it yours...