Matt & Nat's stylish vegan handbags are enough to whip women into a frenzy. Just watch this video if you don't believe me!

This footage was captured at the brand's annual Bag Throwing, a brilliant and altruistic publicity stunt to celebrate their yearly sample sale. Matt & Nat designer Inder Bedi dropped plenty of purses down to the fashion-conscious women crowding below the brand's Montreal offices.

The scenes are a little bit chaotic, but I can't say I blame these bagistas one bit. With everyone feeling the credit crunch, the promise of free handbags is a little hard to resist. In fact, I'm surprised at how well behaved the women are. I thought for sure I'd see a little eye-gouging and hair-pulling! Do you think perhaps those kinds of shenanigans were edited out of the final clip?

If you missed out this year, don't sweat it. Matt & Nat's bag throwing event will be back in 2010!

Matt & Nat Handbags on eBay

MATT AND NAT WHITE VEGAN HANDBAG STUDDED BRAND NEW PERFECT US $135.00   Auction Ends: 5h 18m Make it yours...

Matt Nat Canvas and Leather handbag 100 Vegan US $39.99   1 Bid Auction Ends: 10h 31m Make it yours...

Matt and Nat Olive green handbag purse Wallet EUC 100 PVC US $34.99   0 Bid Auction Ends: 16h 37m Make it yours...