Louis Vuitton has gone high tech with the launch of its new iPhone application. Called Amble, the app is designed with discerning travelers in mind.
The app interacts with a dedicated Amble website, so jetsetters can plan their next getaway on their desktop computer at home or their iPhone or iPad while they're on the go. Louis Vuitton calls Amble "an invitation to explore the world at a leisurely pace [and] make serendipitous discoveries."
These discoveries can then be recorded with text notes, photos, videos, and audio through the "My Amble" part of the app. It sounds like it has the potential to be a great travel diary and way to connect with folks back home, as users can share their favorite memories with friends via e-mail, Facebook, and Twitter.
Amble also draws on the information collected for the Louis Vuitton City Guides, although the number of guides provided free with the app is limited. Additional city guides can be purchased via iTunes, but that extra expense is something worth considering. The Amble app is free, but if you're a frequent flyer it's easy to spend a lot of money on those additional guides.
It's interesting that Louis Vuitton chose a travel angle rather than a more general fashion theme for its first iPhone app. However, perhaps this unique strategy will pay dividends for the brand. Amble is available to download now through iTunes.
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