The movies aren't the only exciting element of the Cannes Film Festival. Louis Vuitton will make sure the French movie event is a glamorous affair with the launch of a new pop-up store in La Croisette.
The temporary store is easy for fashion lovers to find, as it's right next to Louis Vuitton's existing Cannes digs. It's a suitably enchanting space decked out with all the evening wear you need for those red carpet film premieres and swanky after parties. The goodies are dividing into three essential festival collections: Cocktail Party by the Pool, Iconic Evening, and Evening Grand Soir.
Louis Vuitton president, chairman, and chief executive officer Yves Carcelle said he hopes the new Cannes pop-up store will offer visitors to the French film capital an "alternative and exceptional" shopping experience.
The temporary location features a long central passageway which resembles a romantic French pier. Screens in the walls display scenes of the French Riviera to get shoppers in the mood. Pop-up shops have certainly come a long way since their inception. That sort of atmosphere isn't even created in most permanent stores!
If you can drag yourself away from watching the films and spotting the celebrities, a visit to Louis Vuitton's pop-up Cannes store sounds like an excellent way to pass the time!
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