The name L.L. Bean is more likely to evoke images of the great outdoors than the High Street. But the American brand is set to up its fashion standing with the launch of its signature collection.

"This is for modern, everyday dressing," explained the brand's vice president, Chris Vickers. "My goal is not to challenge you. My goal is to make your life better."

The makeover is all thanks to Rogues Gallery's Alex Carleton, who's injected fun preppy looks, cute prints, and more silhouetted shapes into the brand. Thankfully he hasn't done away with the staples altogether. Those oversized totes we all used to carry books to college are still there, as practical as ever.

Unlike so many signature collections, L.L. Bean's line promises to be kind on your wallet. Shirts will cost between $50 and $70, while the sports jackets will sit at around $200.

The L.L. Bean Signature collection was unveiled in New York City last week, but we'll need to wait until March 2010 to get our hands on the goods.

[Source: The Glamazon Diaries]

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