English model Laura Bailey has been named as the brand ambassador for British handbag label Radley's spring/summer 2012 advertising campaign.
The commercials see Bailey relaxing on the beach at Camber Sands. Renowned photographer Angelo Pennetta and Radley's creative director and shoot stylist Kate Hillier have opted to keep the campaign feeling very natural, which I think is perfect for the season. And besides, a born beauty doesn't need any trickery to shine!
Perhaps Bailey looks so relaxed because Radley allowed her to wear her own clothes during the shoot. How often does that happen? Apparently Hillier and Bailey decided the approach would best demonstrate how a bag can make any outfit shine. Even if that's a beat up old army jacket, a cozy cardigan, or a mismatched boho beach ensemble!
Bailey said she wanted to work with Radley as it celebrates "creativity, quality and craftsmanship." She added that she's also passionate about supporting her country's companies and design talent.
In the glossy world of fashion the natural look of this Radley campaign really stands out. While Bailey is impossibly beautiful, seeing her with minimal makeup and the sort of clothes I have in my own closet is very approachable. If she can rock these bags, surely we can too!